Company info and privacy policy

Who We Are

The Avenue EA UK Limited
Office 5, Top Floor, 10 Burnett Road, Sutton Coldfield, B74 3EJ
Company Number: 13351573
VAT Number: GB381196385

We are the Data Controller responsible for your personal data.

This Privacy Policy explains how we collect, use, store and share personal data when you:

  • Visit our website (https://www.theavenue.co.uk)
  • Enquire about our services
  • Purchase a Buyer Information Pack (Search Pack)
  • Complete compliance or payment-related processes

Personal Data We Collect

Website & Enquiries

  • Name, email address, telephone number
  • Marketing preferences
  • IP address and browser information
  • Device and technical data
  • Usage data via cookies and analytics

Buyer Information Pack & Secure Sale Process

  • Buyer name and contact details
  • Property address
  • Transaction-related information
  • Payment confirmation details (card details are not stored by us)

Anti-Money Laundering (AML)

Where required by law, we may collect:

  • Name, date of birth and address history
  • Government-issued identification
  • Source of funds information
  • Electronic identity verification data, including biometric checks

Marketing & Analytics

We use cookies and analytics tools including Google Analytics and Meta (Facebook) Pixel. Full details are available in our Cookie Policy.

How We Use Your Data

We use personal data to:

  • Provide estate agency services
  • Administer Buyer Information Packs and Secure Sale processes
  • Process payments securely
  • Carry out legal and regulatory obligations, including AML checks
  • Communicate with you about your transaction
  • Improve our website and services

Lawful Basis for Processing

We process personal data under the following lawful bases:

  • Article 6(1)(b) – Performance of a contract
  • Article 6(1)(c) – Legal obligation
  • Article 6(1)(f) – Legitimate interests
  • Article 9(2)(g) – Substantial public interest (AML requirements)

Sharing Your Data

We may share your data with trusted third parties where necessary, including:

  • Regulated search providers
  • AML verification providers
  • Payment service providers (PCI-DSS compliant)
  • IT and systems providers
  • Professional advisers and regulators where legally required

We do not sell personal data or share it for unrelated marketing purposes.

Data Retention

Personal data is retained only for as long as necessary to meet legal, regulatory, and contractual requirements. Data is securely deleted once retention periods expire.

Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Lodge a complaint with the Information Commissioner's Office (ICO)

Some rights may be limited where data must be retained to meet legal obligations.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:
home@theavenue.co.uk

Last Updated: January 2026