Meet Chris

Chris Poole | Your Avenue partner in Ludlow and the surrounding villages

I’ve moved home 14 times, both buying and renting, so I know how much a move asks of you. The excitement, the uncertainty, the packing, and the frustration when you’re waiting for someone to call you back. Those experiences have shaped how I work throughout my 12 years in estate agency.

Now, having moved to Ludlow with my wife, Michelle, I’m bringing that experience to my business with The Avenue, ahead of our local launch in 2027.

Ludlow is a return for me. I lived here around 20 years ago, and the town stayed with me. Coming back means rediscovering familiar places, seeing what’s changed and getting to know it afresh. It’s also a reminder of how personal choosing a home can be. You’re choosing where you’ll spend your time and what you want everyday life to feel like.

I specialise in selling a select number of premium homes. Keeping my workload manageable gives me time to understand each property and the people selling it. Before we talk about photographs or asking prices, I want to understand why you’re moving, what matters to you and what needs to happen next.

You’ll deal directly with me throughout your sale. I stay involved in the viewings, feedback and negotiations, and keep things moving once an offer is agreed. You should know what’s happening without having to chase. If something needs an honest conversation, I’ll have it with you.

I can’t promise that moving will be entirely stress-free. I can promise to take your concerns seriously, explain your options clearly and help you make informed decisions. My involvement has sometimes extended to accompanying clients to view their next home, because support with the onward move can matter just as much as finding a buyer.

The Avenue gives me the freedom to work this way, backed by a team and the resources to present homes properly. My approach starts with an asking price supported by evidence and a clear understanding of what buyers will value about your home.

Professional photography, video tours that I present myself, and drone footage where appropriate help tell that story. Thoughtful social media marketing can introduce the property to people who may not yet be searching for it. Each element should help buyers understand the home, its setting and how they could live there.

Having recently made the move ourselves, I also bring a buyer’s perspective to relocating to Ludlow. I know the questions that come with settling somewhere, and I’m enjoying building my knowledge of the town and surrounding villages day by day.

Away from work, Michelle and I enjoy getting out for walks and finding somewhere good to eat. I’m also a motorbike enthusiast, and I’m partial to a glass of single malt when the riding is done.

If you’re considering selling in Ludlow or a nearby village, I’d love to hear what you’re planning. You don’t need to be ready to put your home on the market. An early conversation can help you work out where to start.

Call, text or WhatsApp me on 07425 179406, or send me a message on social media. You’ll be speaking to the person who’ll look after your move